The leading international magazin in the area of sport marketing and sponsoring featured Polo as the new trendsport. The article is based on an exclusive interview, that PIPA World President Uwe Seebacher gave to the magazin. The article highlights the increasing attractiveness of sport sponsoring and marketing in polo based on the efforts of A Quechua World of Polo als benchmark and leading… organization.
The magazine investigates problems and issues of the polo market that have in the past lead to bad media values and marketing return on investment. PIPA President Seebacher, also highly recognized Marketing expert and book author of the leading management book in the area of Marketing Resource Management:“Marketing work has changed. Nobody can waste ressources and therefore candid and sustainable event and marketing concepts are required in order to really create value for both the marketers but also the polo sport!”